सोमवार, 27 दिसंबर 2010

Happy new year 2011

Happy new year 2011 
 
आओ २०११ तुम्हारा स्वागत है.
कामना है, २०१० की परछाई से तुम उबर पाओ,
अपने लिए कोई नया मुस्तकबिल तलाश पाओ..

अवकाश के उपग्रह के विफल हो गिरने से  
कंही  ज्यादा दर्द तब हुआ 
जब दिल्ली  में किसी तेज रफ़्तार कार से
एक अबला का दुपट्टा गिरा...

उम्मीद है तुम गिरो नहीं 
ऊँचे उठो 
इतना जहाँ से तुम साफ़ देख सको
कश्मीर की सडको पर बिछे नौनिहालों के शव,
आदर्श सोसाइटी की इमारत,
राष्ट्रकुल स्पर्धा का खोकला गुब्बारा,

 मै चाहता हूँ ,
तुम मुस्कुराओ ,
उन होंठो पर जो निवाला छूने को तरसते है...

मै चाहता हूँ 
तुम चमको सपना बनकर ,
उन आँखों में जो भीगी है,


भला ये भी क्या बात हुई ,
एक शाम,
एक जाम, 
और अगली सहर से कहानी वही आम,
कुछ तो नया हो इस नये साल में...

शुक्रवार, 24 दिसंबर 2010

बलात्कार..


बैसाखियाँ  सभी ने  बांटी,
काश किसी ने दी होती 
पैरो में चलने की जान..
मिटटी के चूल्हे में 
दिल जल रहा था...
उबल रहे थे अरमान ..

तभी आदिवासी के दरवाजे पर दस्तक हुई,
आये थे एक और समाज सेवक मेहमान..
जुबान से शहद टपकाते 
पूरी झोपडी में नज़र घुमाते
हर जरुरत को भांपा ..
हर दर्द की गहराई को 
कागज पर नापा ...

जाते जाते समाज सेवक ने 
विश्वास से कहा 
आप पिछड़े है 
हम आपका करेंगे सुधार..

दर्द खुली इज्जत सा बिखर गया ,
बेबस गरीबी का 
फिर  हो गया  बलात्कार.... 

शुक्रवार, 12 नवंबर 2010

भ्रष्टाचार (Corruption in India)

भ्रष्टाचार की फितरत बदलिए 

      यह एक ऐसा अचार है जिसे खाता हर कोई है, पर पूछो तो कहते है खट्टा है नहीं खाना चाहिए. जब अरबों खरबों के भ्रष्टाचार की खबर आती है तो देश की आधी आबादी जो दो वक़्त के खाने को तरसती है, दिल ही दिल में कुढ़ के रह जाती है. पर जब दस की नोट दे कर गाँव में कोई सरकारी दाखला लेना हो तो कोई हर्ज नहीं. नेताजी से जब यही लोग किसी उत्सव का चंदा लेने पहुँचते है तो पचास हजार से कम नहीं मांगेंगे, क्या पता नहीं है यह पैसा कहाँ से आता है. सब चलता है...लोकसहभाग की योजनाओ में हमेशा लोगो का हिस्सा कोई ना कोई ठेकेदार भरता है ..पर अगर लोकनिर्माण की गुणवत्ता कमजोर है तो भ्रष्टाचार हो गया. स्कूल में ट्युशन, एडमिशन को डोनेशन से लेकर नौकरी पाने को गर्म की गयी जेबों तक हर कोई भ्रष्टाचार कर रहा है. इसीलिए तो किसी में इतना नैतिक साहस नहीं की छाती ठोक के भ्रष्टाचार के खिलाफ आवाज बुलंद कर सके. भ्रष्टाचार छोटा बड़ा नहीं होता ... आचरण भ्रष्ट है तो वो भ्रष्ट ही कहलायेगा. हम में से हर एक के जहन में एक सुरेश कलमाड़ी बैठा है. बस फर्क इतना है हमें छोटे मौके मिले तो हमने छोटे भ्रष्टाचार किया, कुछ लोगो को बड़ा मौका मिला तो उन्होंने  देश को बड़ा चुना लगा दिया. पर फितरत तो एक ही है. पद पर बैठे  मुख्यमंत्री बदले जा सकते है, फितरत बदलना मुश्किल है.  बाहर बैठे भ्रष्टाचार को गाली देने में क्या वीरता है, अगर हम बहादूर है तो जरा अपने आप से भ्रष्टाचार  को बाहर निकालिए.

बुधवार, 25 अगस्त 2010

मंजिल

मंजिल
हर दिल में कोई ना कोई जुस्तजू है,
पर ख्वाहिशो की जमीन पर हमेशा कलियाँ ही नहीं खिलती..
कुछ  लोग कर लेते  है उसूलों  की कीमत पर सौदे,
बाकियों को कोई समझाये मंजिलें मुफ्त नहीं मिलती.

शनिवार, 3 जुलाई 2010

मुट्ठी भर आकाश....

मुट्ठी भर आकाश....

सूरज होने का 
इतना अभिमान क्यूँ है तुमको,
जबकि हर शाम के बाद 
अन्धेरा ही है.
दीप सही मै छोटा सा,
अँधेरे से लड़ने का अधिकार
मेरा भी है..

पंछी होने का 
इतना अभिमान क्यूँ है तुमको,
आकाश से जहाँ लौटना होता है,
वो टहनियों पर बसेरा ही है.
किट सही मै छोटा सा,
पंख है 
तो मुट्ठी भर आकाश मेरा भी है..

वैभव कीर्ति और सफलता 
आज होंगे सिर्फ तुम्हारे,
पर प्रयास तो मेरा भी है,
विश्वास मेरा भी है..
पंख है 
तो मुट्ठी भर आकाश मेरा भी है..

  

Case study - Jalswarajya project.

जुनेवानित फुलले हास्य ..... 



काटोल तालुक्यातील ७१८ लोकवस्ती चे छोटेसे गाँव जुनेवानी . घरोघरी असलेल्या नळ जोडन्या, आरोग्य आणि आनंद, हे चित्र बघून काही महीने पूर्वी हे गाँव ज्या दुष्टचक्रात सापडले होते त्याची कल्पना ही करणे कठीण आहे. अनियमित पाणी पुरवठा , अपुरी पाणीपट्टी, नळ जोडन्या घेण्या साठी असलेला निरुत्साह. एक गुंड पाणी मिलाविन्या साठी ताटकळत उभे राहणे. आणि मग पान्यासाठी रोजची सार्वजनिक नळ वर महाभारत. हे म्हणजे नित्यक्रमच होते.जलस्वराज्य प्रकल्पाची साथ आणि गावाच्या पुढाकाराने आज गावातील १०८ ही कुटुम्बाकड़े खाजगी नळ जोडन्या आहेत. या फेटरी ग्राम पंचायती ने आता सुवर्ण जयंती अनुदान योजनेतून स्वच्छता सुविधा उभारण्यासाठी ५ लक्ष रुपयांचे निधि मिळविले आहे. 

रविवार, 6 जून 2010

Women Empowerment Jalswarajya

              
Women ‘JALMITRA’ doggedly spanning awareness on O&M
Article by- Prabhakar Mishra, IEC Specialist, Jalswarajya Nagpur. 



     Millions of women in rural India are ready for takeoff to conquer new horizon, just needed proper support and encouragement, proved by Jalswarajya project’s ‘Jalmitra’ initiative. Women, who have been never set foot outside their homes, are now guiding leaders of other villages about how to operate and maintain a water supply scheme efficiently. Archana Shende of Pusda(Tangla) village, Even though she is educated up to higher secondary, but seems to be an engineer as she guide on technical aspect of water supply scheme. Same glory of Aasha Dhenge, Women empowerment committee president of Adam village, she is excellent like a doctor with her subject ‘water quality and health’. 

Check  following link to read full article..

गुरुवार, 27 मई 2010

IEC in Jalswarjya


IEC in Jalswarjya- A guiding light for WSSD, Govt. of Maharashtra
(An article Based on vibrant experience of Jalswarajya Project)


Introduction
          Whenever we are working on development front we need to put communication at heart place. Worldwide  past experience suggest that modernization approach of development communication fail to sustain impact on stakeholders due to its vertical one way format based on prejudice which fix responsibility of being backward on under develop class. Till end of 20th century mostly communication in development sector was argument and advocacy based. Also efforts initiated with expectation of switch effect behavioral change, that outcast trust from communication.
          Last decade observe substantial shift in paradigm of development communication. Now days participative, both way and horizontal communication is gaining acceptance worldwide. Saga of Jalswarajya project is a milestone in participative approach toward development communication, which is also recognized by World Bank by awarding People first award. Information Education and communication (IEC) in Jalswarajya intend to create sustainable behavioral change, not just to facilitate project implementation, but to ensure long term successful water supply scheme run by village itself and hygiene practice in village. 
          Participative approach of development communication is more democratic, logical and scientific then modernization model. Conversation, discussion, and exploration of audience from initial stage make communication process more reliable and effective.
         Voluntary sustainable change in behavior can only being obtained by active participation of audience during communication. Audience cannot be treated as passive recipient of message. There feedback and perception need to be considered for success of communication process.  
IEC in Jalswarajy
          IEC in Jalswarajy project is land mark to show a path to other such initiatives. Past experience of vicious failure of water supply and sanitation sector result in adoption of new demand driven and public contribution base system. Also first time due emphasis was given to social processing. IEC and capacity building activities were recognized as foundation for sustainability. But it is just first step toward a long journey ahead.
           In Jalswarajya IEC include developing strategies, approaches, campaign and methods that enable individual, families, groups, organization and community to play active role in achieving sustainable development. On the basis of experience of Jalswaajya project it can be said that IEC have very wide perspective and Need of communication is vast and multi dimensional for water supply and sanitation department.
Dimension of IEC in WSSD
o   Behavioral change communication
o   Public relation.
o   Publicity-
o   Advocacy communication
o   Documentation
o   Advertising
o   Event management
o   Literature development
o   Communication research
                               There is need of IEC strategy to cover all dimensions efficiently to compliment organizational objective.
Fundamental concepts
          In development communication field there are varieties of literature available making contradictory claims about basic concepts of fundamental. It is almost impossible to generalize one experience to world at large. For WSSD following conceptual guidelines can be draw on the basis of vibrant experience of Jalswarajya project.
How does behavior change occur?
 
          This question probably has as many answers as there are diverse populations and cultures. Some key factors are as below.
  •   Feeling need to change, perceived threat or benefit.
  •   Self efficacy – belief in self execution capability and surety about outcome and consequences.
  • Adoption from environment- by observing what others do.
  •   Public opinion or social pressure.
  • Logical convenience to change.
What lead IEC to behavioral change?

§  Information- Proactive awareness campaign and social marketing.
§  Education- How to do, What to do, Why to do.
§  Communication- Persuasive communication to build trust and facilitate convenience.

Prerequisite for behavioral change:
  • Building trust and understanding.
  • Engaging community member in communication process.
  •  Use local language with relevant example.
  • Two way communication
  • Proper answer to feedback (responding to misconception)
  • Correlate massage drafting with audience interest
  • Use media having localized impact.
Findings of IEC in Jalswarajya
  • Need base local micro IEC plan is more effective then unique centralize macro plan.
  • Participative model of development communication is adoptable. (eg. Community audit and cross learning, Jalmitr)
  • Free hand at local level to determine media, tools and contain of massage according to environmental factor produce better result.
  • Patience should be kept for behavior change induced voluntarily. Fear of punishment or attraction to perk can invite desired behavior but can’t sustain it.
  •   Social, political and cultural diagnosis is necessary before planning IEC strategy.
  • Communication strategy should be integrated with operational targets and implementation plan.
  • Awareness of issue is not guarantee of behavioral reflection. 

       Some suggestions
          To make an effective IEC strategy for water supply and sanitation sector following measures are suggested.
o   Structure strengthening
o   Perception repairing
o   Independent Web portal for IEC.
o   Correlating effort- avoid duplication
o   Human resource development
o   Research cell
 Structure strengthening
          Present institutional structure for IEC in WSSD is a simple two step structure. In TSC, Jalswarajy and other such projects there is one coordinator at state level and an IEC specialist at district level. But if we want to keep visionary approach about IEC, then introduction of Divisional structure and strengthening of state structure is needed.
Following infrastructural addition may prove useful in state IEC cell.
§  IEC warehouse (audio, visual. Literature and statistics data record of all activity)
§  Production Studio (Equipped with minimum video and audio production equipment)
§  Research and study center (for Independent and non bias need and impact analysis)
§  Cross learning and development tourism sub cell.
Divisional IEC hub
          Cultural, environmental and political diversity of different region of Maharashtra need variety of communication pattern. To coordinating decentralize micro communication initiatives a Divisional IEC hub should be there. A divisional IEC coordinator with an assistant content editor will be sufficient to channelize the district level efforts. Even such structure will be helpful in campaigning, research activity, cross learning and high qualities centralize documentation.
Perception development
          There is a popular myth about IEC, that it is wide publicity through mass media for creating hype. Sometime IEC concept oversimplified as video shooting, photography and press note writing. It is more shocking when some senior officers and political representative show such perception. Still perspective of operational authorities at grass root level is influenced by popular beliefs and prejudice base misconception. This approach affects gravity of IEC plan. It is needed to make key persons in public system familiar with true concept of IEC for achieving organization objectives. It require following efforts.
§  Independent study on popular belief and perception.
§  Define IEC concept, need, objective and scope.
§  Study material and case studies and data base to be provided on regular basis.
§  Cross learning, training workshops and exhibitions periodically.
Independent Web portal
          There is variety of IEC material available in WSSD, but it is not easily accessible to public at large. IEC need an independent web portal with administration software support at district and divisional level. Such portal can be used as IEC warehouse. Also it will prove effective mean of cross learning among IEC professionals from different locality and different projects. It should have following contents.
§  Interactive development tourism map of Maharashtra.
§  Video, photo and document gallery.
§  Directory of technical and social resource persons.
§  Sub portal to district and regional hub with administration software support.
Coordination to Avoid duplication
          There are number of projects and activities carried by WSSD. Every project has its own structure, so there are more than one IEC professional at state and district level. These people and their experience are complementary. A coordination cell is needed to correlate their efforts, knowledge and produced material. It will reduce efforts duplication and time and energy could be optimized. Coordination meetings should be organized at state and district level on frequent interval.
          IEC professionals in WSSD have different level of skills and personality traits. They can complement each other by Specialization of skills. Efforts should be made to promote versatile specialization.
 Human resource Development
          World is moving ahead on information super highway. Every day there are update in technology and skills. In this competitive environment if we want to match pace, we need to keep our work force equipped with latest knowledge and skills. Following efforts are suggested for HRD.
§  Training on communication skill, crisis management, learning theories.
§  Practical workshops on Video production, graphical designing, data presentation skill.
§  Frequent experience sharing and cross learning. (study tour, seminar, group discussion)
Research and study cell
          Impact assessment and feedback analysis is very important in development communication. But in regular course of operational work load, research work not gets due impotence and justice. There is need of an independent cell for research and study. It will be helpful in monitoring communication strategy and rectify it according to practical need.
     Conclusion
          In last seven year Jalswarjya project have redefined IEC activities in water supply and sanitation context. Outcomes of project are self explanatory. Government need to adopt the fundamental finding of the projects experience for betterment of other initiatives of department.
          Existing infrastructure of WSSD, of government of Maharashtra is in need of a comprehensive and complementary IEC strategy.